YouGov Behavioral: Canada's Favourite Movies & TV Shows (2024)

YouGov - July 19th, 2024

YouGov Behavioral - Canada's Favourite Movies & TV ShowsDownload report

Leveraging YouGov Behavioral’s insights into media consumption and online search & social, this report explores the most-streamed debuts in 2024, as well as shifting audience preferences across content type (movies vs. tv shows), global content, and more.

Key Findings Include:

Netflix dominates Canadian streaming. The streaming platform has 22 of the Top 25 most-streamed NEW titles in 2024.
Canadian audiences love Action movies. Online demand for movies increased in the first half of 2024, with the theatrical release of Action movies such as The Beekeeper (#11), The Ministry of Ungentlemanly Warfare (#20), and Argyll (#38), and the Netflix streaming release of xXx: Return of Xander Cage (#1).
Rise in international content. 2024 has seen an increase in appetite for international titles, with content countries of origin spanning across 31 countries in Q1-Q2 2024 compared to 20 countries in 2023.
High Appetite for UK content. 3 of the Top 5 most-streamed titles in 2024 originated from the UK, with the territory also being the country of origin for 19% of the Top 100 Most Popular titles by online demand.

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YouGov Behavioral: Canada's Favourite Movies & TV Shows (2024)