SimIT Web

Growth. Rooted in Reality.

Unlock hidden growth potential in competitive markets with SimIT Web. Our platform empowers Category Managers to uncover growth opportunities for retailers, categories, and brands. This powerful solution not only identifies where growth exists but also provides clear, actionable insights on how to capitalize on it effectively.

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16 European markets

with shopper insights

21 million purchase acts

gathering actual household purchases

100 shopper KPI’s

driving real growth

Precision insights for real growth

Transcend traditional fair share analysis by focusing on real shopper behavior.
Identify genuine, achievable growth opportunities.
Quantify opportunities with precision, providing a realistic, data-driven foundation for strategic decision-making.

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Accurate, holistic shopper data analysis

We analyze shopper data across brands, channels, retailers, and categories to accurately quantify growth opportunities, providing a comprehensive and actionable view of consumer behavior.

Unlock real, quantifiable growth

Gain actionable insights into the true size of growth opportunities and clear strategies to capture them. Backed by robust data, you receive compelling arguments to strengthen retailer-supplier collaborations and negotiations.

Elevate category management for success with shopper insights. Stay ahead of the competition with a shopper-centric approach to category management. Read the full article here.

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Tailored datasets

Get data insights customized to fit your specific needs, including product hierarchy, retail landscape, and time periods.

User-friendly interface

Enjoy a modern, intuitive interface designed for ease of use.

Tailored reporting

Benefit from customizable reporting options that fit your unique requirements.

Automatic updates

Stay up-to-date with automatic data updates.

Augmented insights

Gain deeper insights with enhanced data analysis features.

Streamlined collaboration

Facilitate smarter, data-driven decisions through effortless collaboration.

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

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European retail trends driving 2024