YouGov Behavioral: Fallout US Popularity and Global Viewership

Leveraging YouGov Behavioral’s insights on media consumption, online search, and social media, this report explores the performance of Prime Video’s newest hit series Fallout.

Key Findings Include:

• Fallout was the #1 most-viewed title in the US and Germany during its debut month, #2 in the UK and #3 in France.
• The series was watched by 32% of Amazon Prime Video’s total US subscriber base.
• Fallout ranked #1 in Popularity, Wikipedia page visits and Torrent downloads within the US in its first 30 days post debut.
• Based on YouGov Behavioral’s buzz metric, Fallout has generated the #2 most social buzz among all titles so far this year within the US.
• Positive sentiment drivers included Walton Goggins as The Ghoul, the series respecting the lore of the Fallout games, and the high quality and detail across production elements.