November 17th, 2023, Clifton Mark
Tamil action blockbuster Leo, starring Thalapathy Vijay, is the most in-demand title in America for the last half of October. Released in theatres on October 19, this musical remake of A History of Violence has the internet buzzing. While it has received mixed reviews from critics, it’s pulling in big audiences. With the highest first-day gross of any Tamil film ever, it beat out Martin Scorsese’s Killers of the Flower Moon at Weekend Global Box Office (as well as on the YouGov in-demand charts).
The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 that measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among US audiences in the past two weeks:
Manga adaptation One Piece has been engaging Americans since its release in August and is the second most in-demand title for the last half of October. Recent buzz may be related to the announcement of season two which is rumoured to star Jamie Lee Curtis as Doctor Kureha.
Five Nights at Freddy’s is an American horror film about four murderous animatronic mascots in a family entertainment centre. Based on a video game series of the same name, the film is the third most in-demand title for the period. It was released on October 27th in theatres and on Peacock for streaming.
Killers of the Flower Moon is the fourth most in-demand title in the US. The movie, which focuses on a series of murders in the Osage Nation in 1920’s after oil was discovered on tribal land, features long-time Scorsese collaborators Leonardo DiCaprio, Robert DeNiro and composer Robbie Robertson.
Most in-demand titles, October 1-15
See where your brand ranks among audiences of specific TV and movie titles across the world
Signal combines A.I. with digital, social, survey and marketing data collected across 42 territories to create insights, recommendations, and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.