August 11th, 2023, Clifton Mark
The Summer I Turned Pretty, The Witcher and Secret Invasion are the most in-demand titles in the US for the last half of July. The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 that measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among US audiences in the past two weeks:
The Summer I Turned Pretty, created by author Jenny Han, was based on her novel trilogy. The coming-of-age romcom follows teenager Belly Conklin who is involved in a love triangle with two brothers. Season 2 started streaming on Amazon Prime on July 14, and the ensuing interest online has made it the most in-demand title in America for the last half of the month.
The Witcher’s appetite score for July 16-31 dropped slightly to 99.05 from 99.10 in the previous period. However, this near-perfect score was still enough to hold its spot as the second most in-demand title in America. Disney+’s Secret Invasion climbed two positions to number three on the highest-demand list. The storyline follows a conspiracy of shapeshifting Skrulls to control Earth. The series finale, released on July 26, sets up two upcoming MCU movies.
Netflix sci-fi comedy They Cloned Tyrone began streaming in July 2023, preceded by a limited theatrical release. Starring John Boyega and Teyonah Parris, the feature film is the sixth most in-demand title for the last half of July.
Peacock’s one title in the top ten is Twisted Metal. The post-apocalytic action comedy is based on a vehicular combat video game series that started in 1995 on the original Sony PlayStation.
Most in-demand titles for July 1-15
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