YouGov Behavioral: Top Film & TV Among the Female Demographic (US, 2025)

YouGov Behavioral - Top Film & TV Among the Female Demographic (US, 2025)

Leveraging YouGov Behavioral’s insights into online demand and sentiment, this report explores TV shows and movies that are generating the most engagement among the female demographic online.

Key Findings Include:

• Popularity trends show notable desire for (1) Romantic Comedies (2) Nostalgic Content (3) Bingeable long-running series with ensemble casts
• Online conversation across the top titles by female demographic shares indicate that romantic disillusionment and desire to witness “real love” is contributing to increased demand for Romantic Comedies and “pre-2010” content with prominent romances.
• Additional trends indicate rising popularity of certain titles among the Female demographic may be driven by an underlying desire for Escapism.
• Accessibility is also contributing to evolving content preferences as a notable share of the Top 35 titles are available to watch on Netflix, with commenters mentioning discovering or rewatching titles on the platform.
• Commenters frequently mention binge marathons spanning a full day or even several full days.
• Frequent mentions of watching emotionally dynamic series “just to feel something”.