February 9th, 2024, Clifton Mark
Saltburn, True Detective and Hazbin Hotel are the most in-demand titles in America for the last half of January. The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 that measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among US audiences in the past two weeks:
Saltburn is a black comedy thriller, but it’s also sexy class fantasy. The film follows an Oxford scholarship student who is invited home for the summer to his fantastically posh classmate’s family home. The film’s theatrical wide release was on 22 November, followed by a release on Amazon Prime Video in December. By the end of January, Saltburn still has the internet buzzing with an Appetite Score of 99.19, higher than any other title in the last half of January.
The second-most in-demand title is True Detective. Originating in 2014, season four of the crime drama was just released on the 14 January. Jodie Foster stars as chief Danvers and is joined by Kali Reis playing a military veteran.
Hazbin Hotel is an animated musical comedy made for adults on Amazon Prime Video. It focuses on Charlie Morningstar, princess of Hell, who attempts to rehabilitate sinners for entry into heaven. While the pilot for the show was released in the fall of 2019, the first season just premiered on January 18, 2024. It has immediately become one of the most in-demand titles in the country.
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