Brands with the biggest Word-of-Mouth surge in APAC: March 2025
YouGov - April 15th, 2025
In YouGov's monthly feature, we're showcasing the 10 brands that have achieved notable increases in Word-of-Mouth (WOM) metrics among APAC consumers.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
In today’s digital world, a brand’s influence is measured by how much it’s talked about. People trust personal recommendations over ads, making word of mouth key to building loyalty and staying competitive. In this month’s feature, we have compared the performance of hundreds of brands from 1st to 31st March to investigate which brands have shown improvement in WOM scores.
Top 10 brands with the biggest surge in Australia (March)
According to the data, Tesla has claimed the top spot as Australia’s brand with the biggest Word-of-Mouth surge of March 2025. The brand has claimed the top spot with a change in WOM scores of 6.6. Cadbury, Guinness, Visa and McDonald's are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Hong Kong (March)
Wellcome has claimed the top spot as Hong Kong’s brand with the biggest Word-of-Mouth surge of March 2025. The brand has claimed the top spot with a change in WOM scores of 9.4. CHANEL, Rolex, Calvin Klein and Nina Hotel are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Indonesia (March)
Khong Guan has claimed the top spot as Indonesia’s brand with the biggest Word-of-Mouth surge of March 2025. The brand has claimed the top spot with a change in WOM scores of 9.4. Uniqlo, Pocari Sweat, Samsung and Aqua are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Malaysia (March)
Astro has claimed the top spot as Malaysia’s brand with the biggest Word-of-Mouth surge of March 2025. The brand has claimed the top spot with a change in WOM scores of 6.7. Honda, Bank Islam, Oreo and Ensure are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Singapore (March)
New Balance has claimed the top spot as Singapore’s brand with the biggest Word-of-Mouth surge of March 2025. The brand has claimed the top spot with a change in WOM scores of 8.6. Muji, Hai Di Lao, The Straits Times and Mothership are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Thailand (February)
Mama has claimed the top spot as Thailand’s brand with the biggest Word-of-Mouth surge of March 2025. The brand has claimed the top spot with a change in WOM scores of 11.8. Oreo, Big C, Shopee, Facebook and Google are the next four brands with positive movement in WOM scores.
Methodology:
'Brands with the biggest Word-of-Mouth surge' highlights top ten brands that experienced the highest increase in Word-of-Mouth exposure scores in APAC every month. The scores are based on responses to the question: ‘Which of the following brands have you talked about with friends and family in the past two weeks (whether in-person, online, or through social media)?’ The data was collected from surveys of adults aged 18 years and above between 1st to 31st March . Word of Mouth scores were calculated using a four-week moving average, and the change in scores for each brand was determined by comparing the highest and lowest scoring days within that period.