April Advertisers of the month in Denmark: Samsung, Coolshop and Änglamark

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Samsung registered the biggest increase in Advertising Awareness for March 2025 of all brands YouGov tracks in Denmark. The South Korean multinational major appliance and consumer electronics corporation saw an uplift of 9.1 percentage points in the observation period, rising from 9.9% to 19.1%.

Coolshop follows with a 6.4 percentage point increase, moving from 5.5% to 11.9%. Änglamark rounds out the top three with a gain of 6.2 percentage points, rising from 4.5% to 10.6%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between March 1st and March 31st, 2025. Learn more about BrandIndex.