[Report] From screen to shelves: How content creators are driving makeup buying behavior in APAC

The way consumers discover and buy makeup is changing fast, driven by user-generated content (UGC), livestream shopping, and trusted creators. In Thailand and Indonesia, makeup livestreams see the highest engagement (31% and 29%), while Singapore lags at 14%. Meanwhile, honest creator reviews top the list of preferred beauty content, across the 3 markets.

So, what really influences makeup purchases? Who do consumers trust—expert influencers or everyday users? And how can brands tap into these shifting behaviors? Our latest study, conducted across Thailand, Indonesia, and Singapore, uncovers these key insights.

🔍 Inside the report:

• Makeup purchasing behavior in APAC
• How consumers discover makeup products?
• What drives consumers to buy makeup?
• Livestream shopping habits and frequency
• What makes consumers trust content creators?
• UGC vs. Influencers

Download the full report to find out more!