Finish Advertisers of the month in April: Kotimaista, Felix and Aku Ankka
Melanie Berger-Dinkel - April 10th, 2025
According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Kotimaista registered the biggest increase in Advertising Awareness for March 2025 of all brands YouGov tracks in Finland. The Finnish private label of the S Group´s supermarkets saw an uplift of 8.6 percentage points in the observation period, rising from 13.4% to 22.0%.
Felix follows with a 8.5 percentage point increase, moving from 7.4% to 15.9%. Aku Ankka rounds out the top three with a gain of 8.3 percentage points, rising from 17.1% to 25.4%.
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Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finish adults aged 18+ between March 1st and March 31st, 2025. Learn more about BrandIndex.