APAC Advertiser impact: Q1 2025 report

Understanding how consumers perceive your brand is critical — and Ad Awareness is one of the clearest indicators of marketing success. In a noisy, competitive marketplace, knowing whether your brand is cutting through can inform sharper strategies, better messaging, and more effective spend.

Our latest Advertiser Impact Report spotlights the top ten brands that saw the greatest increase in Ad Awareness scores across five key Asia Pacific markets:
Australia, India, Indonesia, Singapore, and Thailand.

Based on data from YouGov BrandIndex, a syndicated brand tracker that continuously monitors thousands of brands globally, this Q1 recap reveals which brands broke through the clutter in January, February, and March 2025.

Whether you're a marketer, strategist, or brand leader, this report gives you a pulse on the most impactful campaigns — and what it takes to stand out.