Indian cricket fandom report 2025
Shivanshi Shah - April 4th, 2025
Get the pulse of Indian sports fans with insights into shifting behaviors, media trends and brand preferences.Download report
Unveiling the third edition of YouGov’s Indian cricket fandom report.
Cricket is more than just a game in India, it is a way of life that continues to evolve. Over the past year, shifting fan behaviors, changing media consumption habits, and growing interest in women’s sports have reshaped the cricketing landscape. As IPL 2025 captivates the nation, brands and marketers must understand what drives today’s cricket fans.
YouGov’s latest report uncovers how cricket fandom has changed from 2023 to 2024, exploring the attitudes, behaviors, and brand preferences of Indian fans.
What’s inside YouGov’s Indian cricket fandom report 2025?
- 2023 vs 2024 cricket craze in India
- Who’s watching cricket by age and gender?
- Fan perceptions of women’s sports and sponsorships
- How cricket fans consume media and respond to sponsorships?
- Which brands IPL fans favor?