UK Phishing fears in the AI era

As phishing attacks grow more sophisticated, Brits are facing a growing wave of digital deception fuelled by advancements in Al. From hyper-personalised scam emails to deepfake voice fraud, cybercriminals are leveraging technology to make phishing attempts more convincing than ever.

But just how concerned are consumers about these evolving threats? And more importantly, do they believe that banks and financial institutions are doing enough to protect them?

YouGov's Phishing fears in the Al era report looks into phishing awareness and concern across generations, as well as consumer expectations and what works best when it comes to raising awareness and education.

Access the report now to understand:

• How concerned Brits are about falling victim to a phishing scam
• How concerned they are specifically about Al phishing scams and how this differs from scams in general
• If Brits are more or less concerned about phishing than those in other countries
• How phishing awareness materials are cutting through and which are the most effective formats