Trust or concern?: How urban Indians feel about generative AI in media

Shivanshi Shah - April 2nd, 2025

Are urban Indians ready to embrace AI in 2025?Download report

From trust in AI-generated news to openness toward virtual influencers, YouGov's latest report explores how urban Indians really feel about AI’s growing presence in everyday life. 30% of urban Indians are excited about AI’s role over the next 10 years, and when it comes to AI-generated influencers, more than half are likely to engage with their content, rising to 59% among Gen X. However, excitement is only one side of the story.

In YouGov's latest report, we also dive deep into Indian consumers’ concerns towards generative AI and how AI is set to shape the future of content, media, and marketing in India.

Download the full report to explore:

Are urban Indians excited or cautious about AI’s future?
What are the top concerns & benefits of AI generated content?
Can AI be trusted to deliver the news?
Are consumers comfortable with AI use in brand marketing content?
Are existing regulations and disclosers enough?

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Trust or concern?: How urban Indians feel about generative AI in media