The cinematic showdown between Christopher Nolan’s dark drama, Oppenheimer, and Greta Gerwig’s whimsical fantasy Barbie movie will hit the big screen on 21 July.
Fans in the UK are gearing up for the blockbuster weekend and their excitement is almost palpable. In fact, the internet has already embraced the fusion of these two vastly different movies and dubbed the cinematic event “Barbenheimer” — a term that encapsulates the hype and cultural zeitgeist behind the simultaneous release of the two movies.
According to a recent YouGov survey, 34% of UK adults would be interested in watching the biographical account of Robert Oppenheimer and the historical retelling of the nuclear bomb’s development. Separately, one in 10 (10%) UK adults look forward to the frothy and fun fantasy comedy based on the Barbie fashion dolls.
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Another 10% are excited about both Oppenheimer and Barbie, signalling there’s room for both serious drama and light-hearted comedy in the hearts of moviegoers.
Decoding Barbie and Oppenheimer fans
Using YouGov Profiles, an advanced audience intelligence tool, we cross-referenced people’s viewing preferences with previous YouGov Surveys to delve deeper into the demographics, lifestyle preferences, perceptions of advertising and consumer behaviours of each movie’s respective fans.
What we found is that it’s not just the movies themselves that are unique; our survey data reveals that the fans they draw are also one-of-a-kind.
Download the full Profile Peek for further insights into Barbie vs. Oppenheimer fans
Below is a quick summary of how Barbie fans (that is, people who would rather watch only Barbie) stand out from Oppenheimer fans (i.e., people who would only watch Oppenheimer).
Demographics
Interests and hobbies
Advertising attitudes
Download the full Profile Peek into Barbie and Oppenheimer audiences to discover more.
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