How Bank Jago secured its position as a leading digital banking service with YouGov insights

Challenge

Bank Jago aimed to stay competitive while improving brand perception and customer communication.

Solution

With YouGov's help, Bank Jago used smart research to strengthen business direction. It worked on its brand message, communication with customers, and advertising placements.

Impact

Bank Jago boosted brand awareness, user adoption, and improved product development, setting the brand apart in digital banking.

Business challenge

Bank Jago, a forward-thinking player in the digital banking sector, aimed to establish itself as a market leader while enhancing its brand perception and customer engagement. To achieve these goals, Bank Jago needed to differentiate itself by leveraging its unique offerings and reshaping its brand image to resonate with its target audience.

Additionally, the bank aimed to refine its communication strategy to effectively convey its value proposition and engage customers across various media platforms.

Solution

YouGov helped address Bank Jago's challenges by identifying its key strengths and developing strategies to help leverage them.

To enhance brand perception, YouGov conducted a strategic branding exercise. Using consumer surveys and sentiment analysis, we identified key attributes that resonated with the target audience.  We crafted messaging and branding strategies highlighting Bank Jago's core values and unique selling points, aligning them with consumer preferences to foster greater brand loyalty and engagement.

For communication optimization, YouGov analyzed Bank Jago's current channels and identified areas for improvement. We recommended a strategy that emphasized consistency, relevance, and personalization across various media platforms. By tailoring messages to specific audience segments and optimizing channel selection, we ensured Bank Jago could effectively convey its value proposition and engage customers.

Business outcomes

YouGov's research has enabled Bank Jago to thrive in the digital banking sector, particularly among digital-savvy users. Our insights provided a clear understanding of consumer preferences and behaviors, allowing the bank to craft targeted and effective campaigns. This strategic approach has improved Bank Jago's visibility and engagement, reinforcing its brand and connecting more effectively with customers. As a result, nearly 1 in 5 digital core users have chosen Bank Jago.

Leveraging YouGov’s insights, Jago has refined its media strategy, ensuring a more impactful presence across channels such as YouTube, TikTok, and community platforms.

One notable achievement is the increased awareness of Jago's implementation of QRIS (Quick Response Code Indonesian Standard), a universal payment system allowing seamless transactions through QR codes. This feature has gained significant recognition among digital users, highlighting Bank Jago's innovative approach and consolidating its position as a leading digital banking service.