How 21st-Century Sanitation Coalition used survey data to elevate thought leadership

Business challenge

21st-Century Sanitation Coalition sought to uncover and amplify how Americans felt about sanitation standards at large events

Solution

For quick results and insights, YouGov Surveys helped reach their ideal target audience of festival and major event attendees

Results

The findings informed the production of a major industry report, resulting in new coalition members and speaking opportunities

Business challenge

21st-Century Sanitation Coalition is an industry leader in sanitation services for large festivals around North America. Through providing the infrastructure for so many cultural cornerstones in America, the organization recognized that there was a gap in industry knowledge for how major event and festival attendees felt about the health and sanitation standards at major events.

To help guide future policy and innovations, improve the well-being of future event attendees, and establish the organization as the preeminent thought leader in the industry, 21st-Century Sanitation Coalition decided that understanding how Americans felt about health and sanitation at large events was crucial to the industry.

Solution

The team at 21st-Century Sanitation Coalition connected with YouGov to construct an objective study designed to uncover the average American’s experiences and expectations for sanitation at large gatherings.

YouGov Surveys offers a researcher service option to guide clients in producing the most effective survey targeting and results. YouGov researchers reviewed the survey in depth and made recommendations to constructively improve the objectivity of questions and overall quality of results. With quick turnaround, the survey went out to 1,000+ identified US festival and major event attendees from YouGov’s robust and quality American panel of over 5 million registered members.

Results

In just 3 days, results from the YouGov Surveys project and YouGov’s rich pool of connected living data allowed for 21st-Century Sanitation Coalition to easily generate enough insights to produce a major report: The American Large Event Sanitation Study.

Upon publication, two new industry members joined the coalition, and 21st-Century Sanitation Coalition quickly determined that they would engage the YouGov research team on additional projects ahead of various industry presentations and new speaking opportunities.

Client Testimonial

“The YouGov team diligently reviewed our work and constructively made the final product better. We plan to continue to create data-driven resources for our industry with our YouGov team.”

-Shyam Shukla, Research Coordinator