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BRAND TRACKING & AUDIENCE INTELLIGENCE
How Havas Village built a connected insights and audience platform with YouGov
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Havas souhaitait se différencier et construire une plateforme propriétaire globale, intégrant à la fois des données sur les consommateurs et les marques, mais également des segmentations et des insights de consommation média.

Découvrez comment les données YouGov ont permis à Havas de mener à bien ce projet et d'attirer de nouveaux clients !

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SUCCESS STORIES

Pourquoi choisir YouGov ?

Du brand tracking aux insights consommateurs, en passant par les tests de créa, de concept ou de produit, découvrez des exemples concrets de projets réalisés par YouGov.

BRAND & COMPETITOR TRACKING

How Cheerz achieved a 12pt increase in brand awareness with YouGov

MULTI-MARKET INSIGHTS

How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys

SPONSORSHIP TRACKING

How Continental AG tracked the impact of Tour de France sponsorship using powerful brand tracking

BRAND & COMPETITOR TRACKING

How Molson Coors tracked product placement and brand awareness with YouGov's connected data

RAPID RESEARCH SURVEYS

How GOOD Agency helped clients tackle purpose-led marketing with 5 audience personas

BRAND & COMPETITOR TRACKING

How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov

RAPID RESEARCH SURVEYS

How Sarsons successfully tested concepts for their new product launch

RAPID RESEARCH SURVEYS

How Allison + Partners shaped TikTok’s campaign launch with verified research

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RAPID RESEARCH SURVEYS

How agency Smitten Communications generated top-tier press coverage with rapid research surveys

RAPID RESEARCH SURVEYS

How social media trailblazers developed an ad effectiveness framework to test campaigns

RAPID RESEARCH SURVEYS

How Legal & General gained national press coverage with data-backed thought leadership

RAPID RESEARCH SURVEYS

How a major TV broadcaster measured the impact of sponsorship on their brand

AUDIENCE INTELLIGENCE & BRAND TRACKING

How Shelter used granular audience insights and brand health tracking to inform their rebrand

RAPID RESEARCH SURVEYS

How Vauxhall tested their new TV ad with their target audience to ensure campaign success

RAPID RESEARCH SURVEYS

How Agency MFUSE tested ads for the Virgin Money London Marathon to know what resonates

CREATIVE TESTING

How Friends of the Earth tested fundraising propositions with YouGov Surveys: Self-serve

AUDIENCE INTELLIGENCE

How YouGov helped the Rugby League World Cup secure 12 new brand sponsorship deals

MULTI-MARKET INSIGHTS

How The Business of Fashion gained valuable global audience intelligence on their target market

CONSUMER INSIGHTS

How WWF-Singapore created campaign messaging to resonate, backed by real audience insights

CONSUMER AND MARKET RESEARCH

How Windflower Florist used to YouGov Surveys to better understand purchase intent of their audience

GLOBAL SURVEY

How Justita used robust, global data to understand their audiences' attitudes and inform research

BRAND HEALTH ANALYSIS

How Lufthansa tracked brand perception to inform their strategy

QUALITATIVE RESEARCH

How The Law Society used qualitative research team to better understand the buyer journey of their consumers

POLITICAL RESEARCH

How the University of Manchester examined long-term voting trends with YouGov Custom Research

QUALITATIVE RESEARCH

How End Violence Against Women understood attitudes to sexual consent with YouGov

BRAND TRACKING, TREND ANALYSIS & COMPETITOR ANALYSIS

How Deutsche Telekom manage brand developments and inform strategy with daily brand tracking

CUSTOM RESEARCH

How healthcare retailer Audika Group developed a bespoke international brand health tracker with YouGov

MEASURING VIEWERSHIP DATA

How a global media company used global viewership data to accurately report on media performance

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