How Visa understood consumer sentiment with YouGov

Challenge

Visa needed fast, reliable data to drive media interest and understand its impact in APAC.

Solution

YouGov’s omnibus solution swiftly collected data across 14 APAC markets, enabling rapid survey execution.

Impact

Visa used YouGov's data to enhance credibility and share timely insights with clients, regulators, and media.

Business challenge

As a world leader in digital payments, Visa needed fast, reliable data to drive media interest and regulatory and government understanding of its impact across 14 APAC markets.

Visa required a solution to quickly gather data, respond to emerging issues, and maintain its reputation and credibility in the region through effective communication supported by reliable data.

Solution

YouGov provided Visa with an omnibus survey bundle, allowing for fast turnaround data collection across 14 APAC markets. This included the ability to bulk purchase survey questions, streamlining the process and addressing Visa's need for quick approvals.

YouGov supported Visa in specific projects on topics like sustainability, surcharging, fraud language, contactless payments, and reputation. These projects addressed key areas of interest and concern for Visa, ensuring that the data collected was aligned to the company’s strategic goals.

Our survey solutions continue to provide the ability to quickly gather data across the region, ensuring Visa can respond to new developments, trends, and regulatory issues in real-time.

Business outcomes

YouGov’s omnibus service equips Visa with the agility to stay ahead of emerging trends, regulatory changes, and evolving consumer preferences. With rapid access to data across multiple markets, Visa can gain insights into sustainability expectations, surcharging attitudes, contactless payment adoption, and consumer expectations.

This data-driven approach enables Visa to make informed decisions, refine its strategies, and maintain a competitive edge in the dynamic financial services landscape.