Our ‘Who Cares? Who Does?’ Sustainability study draws on 6-years of global eco-trends to give you data-rich insights on European shopper choices.
The Who Cares? Who Does? 2024 report uncovers the latest insights into European shoppers' health and sustainability behaviors. Using data from 15 countries, it explores the motivations, challenges, and actual actions of consumers committed to eco-friendly and health-conscious living. With 6 years of trend data and new shopper segments, the report highlights the gap between what consumers say and do, providing strategies for retailers and manufacturers to meet expectations for responsible, value-driven products.