Retailer Leaflets: A Deepdive in Their Impact and the Wishes of Shoppers

Discover what your shoppers think of Retailer Leaflets and how they impact sales.

Belgian retailers distribute weekly or bi-weekly leaflets to their clients and broader target groups. This practice entails significant costs and efforts for both retailers and manufacturers. But do you know the effectiveness and impact of these leaflets?

The objective of this multiclient report is to map out what shoppers think of Retailer Leaflets, how they use them, what their wishes are and to which extent they change their buying behaviour.

Key questions we will answer:

• Do shoppers actually read these leaflets?
• How do they influence purchasing decisions?
• Are they primarily a tool for retaining existing customers, or can they attract new buyers?
• Do shoppers switch retailers based on leaflet content?
• Are there instances of shoppers buying products they hadn't originally intended to purchase?
• Do leaflets influence brand switching?
• Understanding shopper preferences is crucial. What do they want to see in these leaflets? What types of promotions or messages resonate most with them?
• Additionally, comparing the performance of different retailers can provide valuable insights. Does one retailer's leaflet strategy outperform another's?

What’s in it for me as a retailer or manufacturer?

• Comprehensive Insights: Broad understanding of the Belgian shoppers, their preferences and behaviours, ensuring the insights are relevant and actionable and enabling retailers and manufacturers to make informed, data-driven decisions regarding their marketing strategies.
• Collaboration Opportunities: Research findings can foster stronger partnerships between manufacturers and retailers by aligning their goals and strategies for mutual benefit.
• Increased Effectiveness in Targeting: Link the data with your core target group based on actual purchase data to more precisely target your key shopper segments, enhancing the effectiveness of the leaflet content.