‘Who Cares? Who Does?’ Sustainability webinar

Our ‘Who Cares? Who Does?’ Sustainability study draws on 6-years of global eco-trends to give you data-rich insights on European shopper choices. 

In this session we covered:

• Insights from six years of tracking eco-segment trends and sustainable behaviors.
• What drives eco-active shoppers and the obstacles they face.
• The roles that retailers and manufacturers play in promoting sustainability.
• Actual shopper behaviors and explore the ‘say-do’ gap — backed by single-source consumer panel data

The Who Cares? Who Does? 2024 report uncovers the latest insights into European shoppers' health and sustainability behaviors. Using data from 15 countries, it explores the motivations, challenges, and actual actions of consumers committed to eco-friendly and health-conscious living. With 6 years of trend data and new shopper segments, the report highlights the gap between what consumers say and do, providing strategies for retailers and manufacturers to meet expectations for responsible, value-driven products.