November 5th, 2020, Kim Ho
This month, Malaysian chocolate chip cookie Chipsmore is the brand that has achieved the highest uplift in its Ad Awareness over the past month.
The rise coincides with their latest marketing campaign #2Fast2Sing, celebrating the brands 30th anniversary. The ad has seen over 400,000 views on YouTube alone.
Launched about a month ago, the ad features the classic Chipsmore mascot – anthropomorphic chocolate chip cookie, celebrating its 30th birthday. The ad challenges people to a #2Fast2Sing contest, with its very own branded lyrics to be sung in under five seconds or less. The winner stands to win from RM90,000 worth of prizes, including Apple AirPods. The contest has even been endorsed by Malaysian influencer Elizabeth Tan who boasts over 1.8 million followers on Instagram alone.
YouGov BrandIndex data shows that Chipsmore’s ads have captured Malaysians attentions. Chipsmore’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks) has risen from +21.3 to +36.3, jumping 15 points.
Not only are Chipsmore ads attracting attention, Malaysians have also been hearing more positive things about the brand. Chipsmore’s Buzz score has risen from +18.3 to +29.9, rising +11.6 points.