Cruising in style: What Americans think of cruise travel and brands

Cruising is steadily becoming one of the most popular vacations. Three in 10 (31%) Americans have been on a cruise before in their lives and one in six (16%) say they plan on cruising within the next year.

For travel companies and cruise lines looking to maximize their profits, understanding the consumers who choose to cruise as well as those open to the possibility is crucial, as is understanding the market and industry advertising trends.

This whitepaper uses YouGov data to provide insights into:

• A snapshot of the cruising industry: who cruises
• Key consumer profiles: first-time and repeat cruisers
• The impact of a shift in how cruise lines advertise
• Cruising preferences by location