Why are consumers considering saying bye to paid for TV subscriptions

Many people were ready to leave paid for TV behind even before the disruptions in media consumption brought on by the pandemic. As we settle into the post-pandemic world two years from its onset, what does the future of TV look like?

According to a new analysis from YouGov, 19% of British adults with a paid TV subscription (excluding SVOD) say they are likely to cancel them, within the next six months.

Those looking to cancel their paid TV subscriptions are spread amongst different age groups. However, a plurality (28%) is aged 35-44, notably ahead of the next highest age group (those in the 55+ bracket who account for 21%).

When asked why they would consider canceling their paid TV subscription, the top reasons have to do with cost. Most say a paid TV subscription is too expensive (54%) and more than a quarter of this audience say they don’t want to pay for shows they never watch (28%).

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