Leverage media insights to create tailored messaging for your audience. Build data-driven campaigns that drive engagement and deliver meaningful results.
Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
From tracking campaign and brand health to unlocking an understanding of true streaming platform performance - tap into the freshest data to uncover a deeper, more accurate view of your audience
YouGov has over 15 years of consumer intelligence on the media & content sector. Exceed the challenging demands of consumers and take your business strategy to the next level by exploring our latest media industry trends below.
Brands with the biggest Word-of-Mouth surge in APAC: January 2025
Metaverse in 2025 – What users want and what’s holding others back
US Biggest Brand Movers - February 2025
Netflix and WWE deal looks like a win for both corners
Norwegian Advertisers of the month in February: Netflix, FINN.no and Trivago
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