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YouGov Recommend rankings 2024: India
The top recommended brands in India by its customers
Tanishq, Amazon and Emirates Airlines lead the top rankers list with a score of 90.2, 87.5 and 85.2 respectively. Other brands on the list include players from FMCG, mobile payment services, OTT and more jewlery and travel brands.
Which brands have improved the most from their previous score?
Panasonic, Agoda and Jio Cinema showed the best improvement in scores with a total change in score of 10.8, 10.6 and 8.3 respectively.
The YouGov Recommend rankings 2024: India are calculated using data from our flagship brand tracking tool, YouGov BrandIndex. The platform gathers data from interviews with over 27 million registered panel members across 40 sectors and more than 55 countries.
Each brand’s performance is tracked daily against a range of metrics, with our Recommend ranking measuring the percentage of a brand’s customers who would recommend it to a friend or colleague.
Our global rankings report highlights the top 10 recommended brands across 24 markets and the top 10 most improved brands across 20 markets.
Dive in today and discover which brands are taking the top spots for customer advocacy!