Decoding ISL watchers

In a nation where cricket holds sway, a silent revolution is transforming the sports landscape. The Indian Super League (ISL), a newcomer with a fiery spirit, has ignited the football passion among urban Indians.

YouGov’s latest report, 'Decoding ISL Watchers,' navigates through the lives and choices of Indian Super League watchers, providing invaluable insights for businesses and brands aiming to align with this passionate and dynamic market.

Our report reveals that 37% of ISL watchers prefer action-adventure video games. Download the full report to gain deep insights into this season's ISL watchers’ profile, covering outlooks on technology, fitness, sponsorships, gaming, and more.

Don't miss out on the insights shaping the future of Indian football fandom!