December 12th, 2022, Bhawna Singh
Al Rajhi Bank tops YouGov’s Banks and Payment Brand Rankings 2022 in Saudi Arabia with a Consideration score of 41.5.
The brands in the 2022 Rankings were ranked based on their Consideration score, which asks people, “When you are in the market next to make a purchase, which brands would you consider?” Brands were measured between 1st October 2021 and 30th September 2022.
Saudi Arabia’s payment system mada is second on the list (with a Consideration score of 40.3), followed by Emirates NBD in third (29.2).
Many payments and technology companies feature in the list such as Visa in fourth (28.7), stc pay in fifth (24.4), Apple Pay in eighth (22.3), and Mastercard in ninth (18.5).
Along with Emirates NBD, other banks to feature in Saudi Arabia’s top ten list are National Commercial Bank (23.9), Abu Dhabi Commercial Bank (22.4), and Riyad Bank (18.0).
The rankings also feature the top five brands that have made the largest uplift to their brand Consideration scores over the past year. In addition to being one of the top ten brands this year, stc pay is also the most improved brand of 2022, with an increase of +7.0 points to its Consideration score over the past year.
Apple Pay is the second-best improver, with a change in score of +5.1.
Al Rajhi Bank (change in score of +3.3), Riyad Bank (+2.3), and ADCB (+2.3) are other improvers of 2022.
Methodology:
The data included in the YouGov Bank and Payment Systems Consideration Rankings report 2022 has been drawn from YouGov BrandIndex. For the brand ranking, brands were ranked based on their ‘consideration’ score. In this metric people are asked, “when you are in the market next to make a purchase, which brands would you consider?” Brands were ranked by this consideration score between October 1, 2021, and September 30, 2022. To determine the biggest improvers, brands were sorted by change in score between that time and the previous twelve months. All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months to be included in either ranking.