September 22nd, 2021, YouGov
Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
In Denmark, FMCG/CPG brand Lurpak leads the list this year with a score of 40.3. Arla came in second with a score of 34.9. In third and fourth position were Anthon Berg and Kærgården respectively scoring 32.3 and 28.7. Rounding out the top five Carlsberg scored 28.2.
YouGov FMCG/CPG Rankings 2021 in Denmark
| YOUGOV FMCG/CPG RANKINGS 2021 IN DENMARK: CONSUMER GOODS | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Lurpak | 40.3 |
2 | Arla | 34.9 |
3 | Anthon Berg | 32.3 |
4 | Kærgården | 28.7 |
5 | Carlsberg | 28.2 |
6 | Tuborg | 28.0 |
7 | Änglamark | 27.5 |
8 | Toms | 27.3 |
9 | Løgismose | 27.0 |
10 | Rynkeby | 26.7 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.