DestinationIndex
Daily destination metrics, for travel and tourism marketers
Track public perception of the world's most popular hotspots with YouGov's powerful, always-on destination brand tracker. Monitor public perception of 200+ travel destinations and 30 key tourism markets daily, across 16 vital brand health metrics.
Get answers to your most important questions
What do people really think of your destination? Who are your most likely visitors? And crucially, what’s the best way to reach them?
Daily data enables you to:
- Spot sentiment changes in real-time and take action with daily data, whilst measuring how you and your competitors are performing.
- Track brand health, inform strategy, and ultimately influence travelers’ perception of your destination.
- Analyze the cut-through of marketing campaigns and adjust accordingly, targeting markets where your destination has the most appeal.
BENEFITS
Go above and beyond your competitors
Gauge performance
Monitor public perception of 200+ travel destinations and 30 key tourism markets daily, across 16 vital brand health metrics
Activate strategy
Launch highly informed and targeted campaigns backed by robust, daily consumer perception data for your brand
Be competitive
Benchmark your success against your goals, your competitors and your entire market
Use cases
Actionable insights
- Rank your status of prestige, quality and value compared to other destinations
- Track long-term visitor trends and understand their underlying causes
- Quantify the effect that events, even crises, have on destination appeal
- Target big-spenders by ensuring you understand their perceptions
- Re-Contact particular respondents with bespoke follow-up questions
ARTICLE
about 2 months ago
Who’s in the front of the plane? First-class demographics, travel preferences, and favorite airlines
ARTICLE
about 1 year ago
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
ARTICLE
about 1 year ago
What are Britons top travel destinations for 2024?
ARTICLE
over 1 year ago
Retail therapy and travel: Exploring insights into shopping tourists
Solutions & Products