Top reasons UK consumers are buying hybrid cars in 2024
As demand for electric vehicles (EV) slows many automotive manufacturers like Toyota and Hyundai, among others, are doubling down on hybrid cars. But how many Britons are considering purchasing a hybrid car and what’s stopping others?
According to data from YouGov Profiles, a significant portion of British consumers are considering hybrid vehicles for their next purchase. Among those planning to buy a car within the next 12 months, 42% express interest in a hybrid. This figure is particularly noteworthy given that while petrol cars (70%) continue to dominate the market, hybrids are a close second.
Reasons for choosing a hybrid
For Britons inclined to purchase a hybrid vehicle, the key motivators are largely financial and environmental. The most significant factor, cited by 69% of prospective buyers, is the lower running costs associated with hybrids. As the cost of petrol and diesel continues to rise, 41% of respondents also see hybrids as a way to cut fuel expenses. Around three in ten pick low insurance costs as a reason (31%).
Environmental considerations play a major role as well, with 53% of hybrid-leaning buyers expressing a desire to protect the environment.
Other incentives for purchasing hybrids include future-proofing — 28% of respondents believe hybrids offer protection against the decline of petrol and diesel vehicles, while 19% like the specific brands that offer hybrid models. In addition, 15% of respondents note the decreasing purchase price of hybrid cars as a contributing factor to their decision. Design and unique features also attract a small portion of consumers, with 11% appreciating the quiet operation of hybrid vehicles, and 8% are drawn to their improved acceleration compared to traditional combustion engines.
Why some consumers remain hesitant
Despite the growing interest in hybrid vehicles, many Britons remain unconvinced. The most common deterrent, cited by 52% of consumers intending to purchase a car in the next 12 months, is the higher initial cost of hybrid cars.
Charging logistics also present significant challenges for consumers. Around three in ten consumers cite not enough charging stations (31%), hassle of charging (30%), lengthy charging times (30%) as concerns. Further compounding these issues is the lack of space to charge at home (30%).
Battery longevity, cited by 27% of those against hybrid adoption, also contributes to concerns. Other reasons cited include the limited range of hybrid models (29%) and the relatively low mileage range when fully charged (15%). Environmental concerns also surface among 13% of respondents, who express scepticism about the sustainability of hybrid batteries, particularly when considering lithium mining and battery disposal.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education and region. Learn more about Profiles.
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