Things are changing fast in the auto industry, with the focus on hybrid and electric vehicles, but is this really impacting Thai consumers' favourite car brands, and which brands show strong potential for growth?
YouGov’s new automotive rankings report 2024 identifies Thailand's favourite and most improved car brands and the demographic splits and trending brands among those planning to buy a vehicle in the next 12 months.
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The insights in this report come from YouGov BrandIndex and YouGov Profiles.