US LGBTQ+ brand rankings 2024
June 4th, 2024, YouGov

US LGBTQ+ brand rankings 2024

Which brands do LGBTQ+ Americans prefer?Download report

As June kicks off, brands will seek to show off their LGBTQ+ allyship by adopting the rainbow iconography associated with Pride Month.

Looking at hundreds of thousands of YouGov panel surveys, we compared brand purchase consideration of LGBTQ+ Americans against the general population to see how brands were performing before Pride Month began.

These new rankings uncover which brands LGBTQ+ Americans are more likely to consider purchasing – across automotive, food and beverages, beauty, retail, travel, video gaming & more.

Download the report to discover:

  • How many 18+ year old Americans have an LGBTQ+ identity?
  • Which brand has the highest purchase consideration score among LGBTQ+ consumers?
  • Where in the US do LGBTQ+ Americans live?
  • What brand has the largest purchase consideration difference between LGBTQ+ Americans and the general population?