June 4th, 2024, YouGov
Which brands do LGBTQ+ Americans prefer?Download report
As June kicks off, brands will seek to show off their LGBTQ+ allyship by adopting the rainbow iconography associated with Pride Month.
Looking at hundreds of thousands of YouGov panel surveys, we compared brand purchase consideration of LGBTQ+ Americans against the general population to see how brands were performing before Pride Month began.
These new rankings uncover which brands LGBTQ+ Americans are more likely to consider purchasing – across automotive, food and beverages, beauty, retail, travel, video gaming & more.
Download the report to discover:
- How many 18+ year old Americans have an LGBTQ+ identity?
- Which brand has the highest purchase consideration score among LGBTQ+ consumers?
- Where in the US do LGBTQ+ Americans live?
- What brand has the largest purchase consideration difference between LGBTQ+ Americans and the general population?