Half of vacationers have already booked summer travel, but there's room for last-minute trips

The summer travel season is already heating up and many people are still finalizing their plans.

A new YouGov survey shows that 52% of people who plan on taking a vacation in the next 12 months (i.e., potential travelers) already have their travel booked between June and September 2024, suggesting a positive outlook on summer travel. A quarter (25%) of potential travelers have not booked summer leisure travel yet but say they will do so soon.

Travel propensity across travel audiences

The survey results show some interesting trends across different demographics.

• Age: Potential travelers between 18-34 years old are the most likely to have leisure travel confirmed already (64%) compared to those over 55 and over (40%).
• Parent status: Parents with children under 18 years old are significantly more likely (69%) to have their summer getaways booked already, compared to parents of over 18s (45%) and non-parents (47%).
• Household income: People with a household income of $80,000 or more are the most likely (61%) to have confirmed summer travel plans. That figure falls to the average rate among those with a household income of $40,000 to $79,999 (52%) and even lower among those earning less than $40,000 (44%).

Methodology

YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online between April 19-21, 2024, with a nationally representative sample of 1,193 adults (aged 18+ years) in the US (of whom 651 plan on traveling in the next year), using a questionnaire designed by YouGov. Data figures have been weighted by age, race, gender, education, and region to be representative of all adults in the US (18 years or older), and reflect the latest population estimates from the Census Bureau’s American Community Survey. Learn more about YouGov Surveys: Serviced.