As the NCAA basketball ‘March Madness’ tournament unfolds, insights from YouGov Profiles sheds light on the demographics and viewing habits of Americans who rank this event as their top interest.
One-tenth of the US adults say the NCAA basketball ‘March Madness’ tournament is one of their top interests (12%). Interest varies by age, with 13% of those 55 and over ranking it highest, compared to 8% of the 18-24 age group.
When it comes to gender, men are twice as likely as women to rank ‘March Madness’ as a top interest (16% versus 8%). Americans with higher incomes demonstrate a greater likelihood of interest in it (18%), surpassing both middle (13%) and lower-income groups (10%) in their engagement levels.
Diving into the broader sports landscape, nearly seven out of ten ‘March Madness’ fans also follow football (68%). Baseball holds the third spot at 51% after basketball (65%) followed by golf (25%), tennis (23%), ice hockey (21%), boxing (20%), and gymnastics (18%).
Fans of March Madness are not just fair-weather followers. Three in 10 Americans watch regular season games and playoffs (31%).
Nearly one in five watch most games that their local or favorite team plays (18%), with another 12% catching almost every game. Meanwhile, 23% tune in only for the playoffs, post-season, or major tournaments.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.