April 13th, 2023, Carmen Yew
The COVID-19 pandemic has caused the cancellation of various cultural festivals and events around the world, including Thailand's widely celebrated Songkran festival. After years of missing out on this beloved tradition, Thai citizens are eagerly anticipating its return this year with 68% think that Songkran is a popular festival that makes Thailand famous around the world.
To gain insight into their plans and expectations, we conducted a survey of approximately 2,000 Thai individuals. In this infographic, we will explore the responses we received and examine the ways in which the Thai people are preparing for the upcoming Songkran festival.
Topics covered:
- Attitudes towards Songkran festival
- Travel plans of Thai people
- Factors influencing travel plans
- Top preferred activities among Thai people during Songkran