Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 5 hours ago

UK Biggest Brand Movers - March 2025

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about 23 hours ago

Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView

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about 23 hours ago

Which car brands do Americans want to drive and trust for longevity?

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1 day ago

Can Poundland bounce back, or will shoppers look elsewhere?

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1 day ago

Big chains vs local favourites: Where Britons get their fast-food fix

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1 day ago

Singapore Advertisers of the Month for Feb 2025 – Samsung, Nissin and Oreo

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1 day ago

ICA tops YouGov’s 2025 grocery store brand rankings in Sweden

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1 day ago

Alinma Bank, Tang, and Dior Beauty: Saudi Arabia’s Top Advertisers for February 2025

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1 day ago

India's Biggest Brand Movers: February 2025

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1 day ago

UAE's Biggest Brand Movers: February 2025

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1 day ago

KSA's Biggest Brand Movers: February 2025

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1 day ago

Understanding TV ownership and screen size preferences in UK homes

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1 day ago

Challenges faced when cancelling mobile, broadband and streaming services

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1 day ago

American consumer’s perspectives on life insurance

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1 day ago

What drives US consumers to shop on social media?

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1 day ago

What drives diners? How price, cuisine, and ethics shape restaurant choices

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1 day ago

Nearly half of Britons concerned about wearable tech privacy

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1 day ago

Social media shopping trends among Britons

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1 day ago

UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette

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4 days ago

Do Manchester United fans back the club’s decision to leave Old Trafford?

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4 days ago

How M&S Clothing has strengthened its market position in Britain

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5 days ago

How Americans prefer to contact businesses for customer service

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5 days ago

Squid Game, The Night Agent, and Younger: The Most-Streamed TV in the US, January 2025

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6 days ago

Kuoni’s rebrand and advertising push boosts brand health and consideration among families

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6 days ago

Top hotels considered by Americans traveling with their furry companions

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6 days ago

Finland’s March Advertiser of the Month – Coop, TUI and Saarioinen

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6 days ago

Danish Advertisers of the month in March: Samsung, Mr Green and Norlys

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6 days ago

March Advertisers of the month in Sweden: Netflix, Spotify and Volkswagen

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