Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Three key findings from the 2025 Digital News Report
May UK Advertisers of the month: Tesco Whoosh, Haribo and Gillette
Denmark’s Advertisers of the Month – Norlys, Samsung and Yousee
Norwegian Advertisers of the month: Diplom-Is, Max and TV 2
Advertisers of the month in Finland: Samsung, Snellman and Apple
Sweden´s Advertisers of the Month - Lidl, McDonald´s and City Gross
The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory
The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You
US Advertisers of the Month for May 2025:Tempur-Pedic, Dior, and MONOPOLY GO!
Gen Z vs. Baby Boomers: How different generations approach travel insurance
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
Are supermarket fashion brands winning over UK consumers?
Across seventeen markets, most people celebrate Father’s Day for its meaning, not the marketing
Canada’s Advertisers of the Month for May, 2025: Tim Hortons, Heineken, and Bell
US Biggest Brand Movers - June 2025
Consumer Duty: 60% of GB adults show at least one characteristic that makes them potentially vulnerable customers
Is Trump’s trade war hurting American brands abroad?
Navigating 2025: Consumer shifts and market signals in Romanian FMCG
Free-to-play games: A smart bet for online gambling providers?
AI's rise sparks more caution than optimism across 17 markets
Cricket Returns, Viewers Don’t: The Impact of IPL’s Interrupted Momentum
Jewellery finds a new audience in British men. Here's what they are buying & why
How Coca-Cola Europacific Partners grows its shopper base
What tech devices do Brits take on summer holiday – and why?
UAE & KSA brands with the biggest Word of Mouth surge: April 2025
Brands with the biggest Word of Mouth surge in India: April 2025
Singapore, Indonesia and India among the most concerned about falling victim to financial phishing scams
What do Brits really think about Father’s Day?
Are Americans polite to ChatGPT? [Reality checks]
