Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

ARTICLE
40 minutes ago

Honey Nut Cheerios, Listerine and Frito-Lay: US Advertisers of the Month for June 2024

ARTICLE
about 8 hours ago

Football Buzz Movers: June 2024 (Real Madrid dominates the off-season)

ARTICLE
about 8 hours ago

Would Americans be interested in hybrid gym plans and gamified fitness programs?

ARTICLE
about 9 hours ago

From teachers to drivers to IT professionals – money is often the sole employment motivator

ARTICLE
about 10 hours ago

How often do people around the world clean everyday items?

ARTICLE
about 17 hours ago

Egypt’s June Advertiser of the Month – Mashreq Bank, Halwani & Pepsi

ARTICLE
3 days ago

Gaming Buzz – June 2024: EA Sports FC scores a goal

ARTICLE
3 days ago

Do British gamers enjoy games as much as they used to?

ARTICLE
3 days ago

The influence of limited edition labels on food and grocery purchases

ARTICLE
4 days ago

Exploring consumer attitudes towards personalised content recommendation sites

ARTICLE
4 days ago

"Limited edition" label can sway over two in ten shoppers to buy electronics, phones

ARTICLE
4 days ago

Do travellers like dynamic pricing? Exploring consumer sentiment on hotel, flight & train costs

ARTICLE
4 days ago

Ramen surges post-pandemic as shoppers reach for instant noodles like Maruchan and Nissin

ARTICLE
4 days ago

Do clothes, shoes and accessories with a limited edition label appeal to consumers?

ARTICLE
4 days ago

Subscription graveyard: How many unused subscriptions are consumers currently paying for?

ARTICLE
4 days ago

Fair or foul? Unpacking consumer sentiment towards dynamic pricing in food delivery apps

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