Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
UK Biggest Brand Movers - March 2025
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Which car brands do Americans want to drive and trust for longevity?
Can Poundland bounce back, or will shoppers look elsewhere?
Big chains vs local favourites: Where Britons get their fast-food fix
Singapore Advertisers of the Month for Feb 2025 – Samsung, Nissin and Oreo
ICA tops YouGov’s 2025 grocery store brand rankings in Sweden
Alinma Bank, Tang, and Dior Beauty: Saudi Arabia’s Top Advertisers for February 2025
India's Biggest Brand Movers: February 2025
UAE's Biggest Brand Movers: February 2025
KSA's Biggest Brand Movers: February 2025
Understanding TV ownership and screen size preferences in UK homes
Challenges faced when cancelling mobile, broadband and streaming services
American consumer’s perspectives on life insurance
What drives US consumers to shop on social media?
What drives diners? How price, cuisine, and ethics shape restaurant choices
Nearly half of Britons concerned about wearable tech privacy
Social media shopping trends among Britons
UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette
Do Manchester United fans back the club’s decision to leave Old Trafford?
How M&S Clothing has strengthened its market position in Britain
How Americans prefer to contact businesses for customer service
Squid Game, The Night Agent, and Younger: The Most-Streamed TV in the US, January 2025
Kuoni’s rebrand and advertising push boosts brand health and consideration among families
Top hotels considered by Americans traveling with their furry companions
Finland’s March Advertiser of the Month – Coop, TUI and Saarioinen
Danish Advertisers of the month in March: Samsung, Mr Green and Norlys
March Advertisers of the month in Sweden: Netflix, Spotify and Volkswagen
