Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Golf travelers: Who they are and how they move
How Londoners’ fashion preferences stand out from—and align with—the UK
Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
Canada Advertisers of the Month for June: Dairy Queen, DoorDash, and Trivago
Baby Boomers lead use of car-hailing services in India, younger users opt for bikes
Brands with the biggest Word of Mouth surge in India: May 2025
UAE & KSA brands with the biggest Word of Mouth surge: May 2025
Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
British business leaders on their companies’ PR efforts
Conscious consumption: How Nordic shoppers are reshaping markets
PayPal users in the U.S.: International money transfer insights
Singaporeans brace for challenging times ahead: Recession fears, rising costs, and shifting spending priorities
Are Americans proudest of their country, state, or hometown?
How Americans are celebrating July 4th this year and what will be on the grill
Is Britain still a tea-drinking nation?
The insurance loyalty illusion – Why customers stick with brands they don’t like
Inside the minds of Gen Z and Millennial investors in the US
Who’s ready for smart glasses – and how can brands reach them?
Do stats enhance the enjoyment of sports? [Reality checks]
UAE's Biggest Brand Movers: May 2025
India's Biggest Brand Movers: May 2025
KSA's Biggest Brand Movers: May 2025
Breach of data and trust: What U.S. PayPal users say about data risk
YouGov Summer MatchUp 2025
Shopping with intent: How conscious choices are shaping the FMCG behavior in DACH
Rising Expense Prompt Shifts in How Indonesians Save, Borrow, and Invest
[US] Brand crushes: Who are the world's most recommended brands?
[EU] Brand crushes: Who are the world's most recommended brands?
APAC Biggest Brand Movers - May 2025
Australian Advertisers of the Month for May – Budget Direct, Uber Eats, and WhatsApp
Egypt Advertisers of the Month for May – Amazon, Halwani Bros, and Mountain View
UK Biggest Brand Movers - June 2025
