Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
How the UK Plans to Celebrate Mother’s Day in 2025
abrdn re-rebrands to aberdeen - but what do people think of the change?
The impact of image order and respondent instructions on subjective image ratings
Best grocery stores in America: 2025 YouGov rankings revealed
Two in five football fans would subscribe to “Premflix”
After a shaky start to the year, consumer confidence bounced back in February 2025
Topshop teases a possible high street return – but do the public actually want it back?
Panda is the top performing grocery store in Saudi Arabia, leading on brand consideration and quality
UK supermarket rankings 2025: Which brands are winning over shoppers?
UK Biggest Brand Movers - March 2025
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Which car brands do Americans want to drive and trust for longevity?
Can Poundland bounce back, or will shoppers look elsewhere?
Big chains vs local favourites: Where Britons get their fast-food fix
Singapore Advertisers of the Month for Feb 2025 – Samsung, Nissin and Oreo
ICA tops YouGov’s 2025 grocery store brand rankings in Sweden
Alinma Bank, Tang, and Dior Beauty: Saudi Arabia’s Top Advertisers for February 2025
India's Biggest Brand Movers: February 2025
UAE's Biggest Brand Movers: February 2025
KSA's Biggest Brand Movers: February 2025
Understanding TV ownership and screen size preferences in UK homes
Challenges faced when cancelling mobile, broadband and streaming services
American consumer’s perspectives on life insurance
What drives US consumers to shop on social media?
What drives diners? How price, cuisine, and ethics shape restaurant choices
Nearly half of Britons concerned about wearable tech privacy
Social media shopping trends among Britons
UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette
Do Manchester United fans back the club’s decision to leave Old Trafford?
