Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 6 hours ago

How the UK Plans to Celebrate Mother’s Day in 2025

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1 day ago

abrdn re-rebrands to aberdeen - but what do people think of the change?

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2 days ago

The impact of image order and respondent instructions on subjective image ratings

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2 days ago

Best grocery stores in America: 2025 YouGov rankings revealed

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2 days ago

Two in five football fans would subscribe to “Premflix”

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2 days ago

After a shaky start to the year, consumer confidence bounced back in February 2025

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2 days ago

Topshop teases a possible high street return – but do the public actually want it back?

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2 days ago

Panda is the top performing grocery store in Saudi Arabia, leading on brand consideration and quality

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3 days ago

UK supermarket rankings 2025: Which brands are winning over shoppers?

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3 days ago

UK Biggest Brand Movers - March 2025

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4 days ago

Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView

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4 days ago

Which car brands do Americans want to drive and trust for longevity?

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4 days ago

Can Poundland bounce back, or will shoppers look elsewhere?

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4 days ago

Big chains vs local favourites: Where Britons get their fast-food fix

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4 days ago

Singapore Advertisers of the Month for Feb 2025 – Samsung, Nissin and Oreo

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4 days ago

ICA tops YouGov’s 2025 grocery store brand rankings in Sweden

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4 days ago

Alinma Bank, Tang, and Dior Beauty: Saudi Arabia’s Top Advertisers for February 2025

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4 days ago

India's Biggest Brand Movers: February 2025

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4 days ago

UAE's Biggest Brand Movers: February 2025

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4 days ago

KSA's Biggest Brand Movers: February 2025

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4 days ago

Understanding TV ownership and screen size preferences in UK homes

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4 days ago

Challenges faced when cancelling mobile, broadband and streaming services

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4 days ago

American consumer’s perspectives on life insurance

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4 days ago

What drives US consumers to shop on social media?

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4 days ago

What drives diners? How price, cuisine, and ethics shape restaurant choices

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5 days ago

Nearly half of Britons concerned about wearable tech privacy

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5 days ago

Social media shopping trends among Britons

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5 days ago

UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette

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7 days ago

Do Manchester United fans back the club’s decision to leave Old Trafford?

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