Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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2 days ago

APAC Biggest Brand Movers - May 2025

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3 days ago

Australian Advertisers of the Month for May – Budget Direct, Uber Eats, and WhatsApp

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3 days ago

Egypt Advertisers of the Month for May – Amazon, Halwani Bros, and Mountain View

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3 days ago

UK Biggest Brand Movers - June 2025

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3 days ago

More than half of Australians follow sports for teams, but younger fans favour athletes

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3 days ago

Almarai dominates YouGov’s 2025 beverage brand rankings in the UAE

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4 days ago

Will an acquisition take Metro Bank to the next level?

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4 days ago

Why sports sponsorships are a natural fit for luxury brands

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4 days ago

What happened to Liberty Mutual’s brand perception?

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4 days ago

How is e.l.f. Cosmetics performing amid the Rhode acquisition?

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4 days ago

Why American adults prefer traditional banks

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4 days ago

Which brands and influencers do American gym members prefer?

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4 days ago

Who’s using private healthcare in the UK?

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4 days ago

YouTube TV's brand health outpaces industry averages in the US

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4 days ago

The digital edge: How vegetarians and vegans choose restaurants

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4 days ago

How brands can win over Britain’s supplement consumers

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4 days ago

Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign

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4 days ago

Top holiday types for people who travel with their pets

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4 days ago

UK Gen Z snack preferences: Pringles, Walkers, Oreo lead early 2025

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4 days ago

Adidas brand health has quietly climbed to its highest level in more than a decade

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4 days ago

What’s shaping America’s cinema audience?

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4 days ago

Who reads and buys books in print?

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4 days ago

Top travel destinations for Americans in 2025

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4 days ago

Do extended warranties matter to British consumers when buying large domestic appliances?

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4 days ago

Are rising tariffs influencing US consumers’ car buying choices?

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4 days ago

Brand trust falls after food recalls, with 1 in 6 reporting strong impact

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4 days ago

Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers

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5 days ago

Three key findings from the 2025 Digital News Report

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5 days ago

May UK Advertisers of the month: Tesco Whoosh, Haribo and Gillette

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6 days ago

Denmark’s Advertisers of the Month – Norlys, Samsung and Yousee

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6 days ago

Norwegian Advertisers of the month: Diplom-Is, Max and TV 2

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6 days ago

Advertisers of the month in Finland: Samsung, Snellman and Apple

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6 days ago

Sweden´s Advertisers of the Month - Lidl, McDonald´s and City Gross

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