Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 22 hours ago

US Advertisers of the Month for Janury 2025: Trivago, PowerBall and Mega Millions

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about 22 hours ago

What’s the difference between Home Depot shoppers and Lowe’s fans?

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1 day ago

Who’s driving and potentially buying Honda and Nissan? A look at their US customer demographics

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1 day ago

The US supplement market: Who’s buying what?

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1 day ago

How many Brits are consuming energy drinks, protein shakes, and probiotic beverages regularly?

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1 day ago

Gen Z’s breakfast habits: How the youngest generation approaches the first meal of the day

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1 day ago

How people in the UK prefer to cook: From scratch or meal kits?

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1 day ago

Bet365: What drives the appeal for one of UK’s leading betting sites?

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1 day ago

January UK Advertisers of the month: On the Beach, Center Parcs and Booking.com

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1 day ago

Brands with the biggest Word-of-Mouth surge in APAC: January 2025

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2 days ago

Valentines Day 2025: How are Britons celebrating?

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2 days ago

Young men in Britain are embracing skincare more than ever

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2 days ago

Metaverse in 2025 – What users want and what’s holding others back

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2 days ago

US Biggest Brand Movers - February 2025

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2 days ago

Is ESG in finance a priority for American consumers in 2025?

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2 days ago

Mobile, broadband, and pay TV – How Britons are coping with price hikes

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2 days ago

Two in five Americans are interested in having a household robot take care of their chores

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2 days ago

Research data sheds light on California’s home insurance gaps and challenges

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2 days ago

Tinder is the most popular dating app across APAC, but local apps have a considerable presence

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2 days ago

Indonesians support Government’s proposal to regulate social media usage for children but are divided on its effectiveness

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3 days ago

Australian Open streams using animation – but what did tennis fans think and how did it impact brands?

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3 days ago

Netflix and WWE deal looks like a win for both corners

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3 days ago

Did Aussies watch sporting events at home, in person, or at the pub in 2024?

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4 days ago

Sweden´s Advertisers of the Month in February - Billy´s, TUI and Trivago

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4 days ago

February Advertisers of the month in Finland: Trivago, Kia and Vaasan

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4 days ago

Norwegian Advertisers of the month in February: Netflix, FINN.no and Trivago

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4 days ago

Denmark’s February Advertiser of the Month – Norlys, Trivago and JobIndex

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4 days ago

Pre-owned or brand new? America's car buying preferences

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5 days ago

McDonald’s CMO steps down: how did the brand do during his tenure?

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8 days ago

Eastern countries generally favour tourism to Saudi Arabia more than Western countries

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8 days ago

What’s cool in 2025? Depends on who you ask

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