Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Caffeine crunch: Are Thai coffee drinking habits changing in the face of rising prices?
Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?
Which industries do consumers think are best suited to sponsor their country’s Olympics teams?
How New Balance and WNBA partnership resonates with fans
What matters the most to Americans holding checking and digital-only bank accounts
27% of Americans use financial advisors, with 60% prioritizing trust as the top factor
Booking.com and Airbnb are the preferred booking platforms of Digital Nomads
Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
Comic-Con 2024 – Who's interested and why
How Bank Jago secured its position as a leading digital banking service with YouGov insights
Australia among nations most excited for the 2024 Summer Olympic Games
Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates
Urban Indians most likely to rely on social media and TV for Paris 2024 Olympics
UAE residents prefer social media and online streaming over TV broadcast for Paris 2024 Olympics
Is Chipotle feeling the heat amid portion size concerns? Buzz and Value scores are certainly dipping
