Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Understanding the internet habits of Britons as third-party cookies phase out
Family or friends play the biggest role in influencing mothers on what to buy for children
Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
Lowe’s, Powerball, and Skechers: US Advertisers of the Month for April 2024
Interest in the WNBA is the highest it has ever been, but who are the fans?
Gaming Down Under: How to Reach Australia's Mid-Core to Hardcore Gamers
Planning vs. reality: A third of international travelers don’t stick to their holiday budgets
Defusing consumer boycotts: How can brands regain customers and bounce back?
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
3 in 5 Aussies think Mother's Day is a proper cause for celebration
Gen Z and Millennials are less likely than older generations to practice online security habits
Canadian Tire, Uber Eats and Amazon: Canada’s Advertisers of the Month for April 2024
The Big Bang Theory, The Gentlemen, and Friends: The most-streamed TV in the UK, February 2024
Young Sheldon, The Resident and Seinfeld: The most-streamed TV in America, March 2024
US: What makes American consumers shop from deep discount retailers like Temu?
