Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Brands with the biggest Word-of-Mouth surge in India: October 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: October 2024
How UK consumers are shopping for electronics this holiday season
Support for under-16 social media ban soars to 77% among Australians
Which Britons intend to switch their fully comprehensive car insurance – and how can insurers reach them?
India's Biggest Brand Movers: October 2024
UK 2024 Christmas campaign tracker
UAE residents gear up for Dubai Shopping Festival with a strong appetite for spending
Sweden’s Advertiser of the Month in November – Marabou, TV4 Play and McDonald´s
Norwegian Advertisers of the month in November: FINN.no, Norwegian and Toro
Finland’s November Advertiser of the Month – Volvo, Hesburger and Verkkokauppa.com
November Advertisers of the month in Denmark: Apple, Clever and OK
UK Biggest Brand Movers - November 2024
London leads Britain in Christmas home decoration
Key insights into Britons’ attitudes towards beauty and personal care
Which pizza brands do Americans consider during late-night cravings?
US: Michelin – brand health check as a new CEO takes over
Three in five Australians want “Real-looking people” in ads
Who’s drinking hard seltzer in the US?
Is MG ready for a long drive in the UK?
Could AI features shape the UK smartphone market?
Reality starts to bite for pension under-savers
Key insights on UK online slots players
Foldable phones – High interest among young adults, durability a major concern
Fed's interest rate cut – Will it ease the credit card debt burden?
Would lower cost options bring Starbucks new customers in Britain?
How Much Do US Sports Bettors Stake Each Month?
US car owners: Preferred auto service locations and key decision factors
