Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

ARTICLE
about 3 hours ago

[Event] Election 2024: YouGov's final projection

ARTICLE
about 17 hours ago

Brands with the biggest Word-of-Mouth surge in India: September 2024

ARTICLE
about 17 hours ago

UAE & KSA brands with the biggest Word-of-Mouth surge: September 2024

ARTICLE
4 days ago

‘Who Cares? Who Does?’ Health Webinar

ARTICLE
4 days ago

YouGov partners with RetailZoom to launch a new groundbreaking service for the Hungarian FMCG community

ARTICLE
4 days ago

YouGov’s New Shopper Analytics Platform, SimIT Web, Unveiled to Revolutionize Category Management

ARTICLE
4 days ago

New analysis opportunity for Norwegian grocery retailers as YouGov teams up with Heco et al

ARTICLE
4 days ago

YouGov joins forces with Heco et al and more than doubles their FMCG consumer panel

ARTICLE
4 days ago

Who Cares? Who Does? Sustainability Report - 6th Edition

ARTICLE
4 days ago

Who Cares? Who Does? Health Report - 1st Edition

ARTICLE
5 days ago

Profiling Britons with life insurance

ARTICLE
5 days ago

AI and video conferencing – Can tech improve virtual meetings?

ARTICLE
5 days ago

Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits

ARTICLE
6 days ago

MLB World Series 2024 is making a bigger Buzz and generating more conversations

ARTICLE
7 days ago

‘Who Cares? Who Does?’ Sustainability webinar

ARTICLE
7 days ago

Relive our Insights Forum Netherlands 2024!

ARTICLE
7 days ago

Relive our Insights Forum Belgium 2024!

ARTICLE
7 days ago

2025 and Beyond: Leisure Travel Opportunities and Risks in the AI Age

ARTICLE
10 days ago

UK consumers reveal favourite festive drinks: Brands, flavours and spending trends

ARTICLE
12 days ago

Progressive scores touchdown with NFL-oriented campaigns

ARTICLE
13 days ago

UAE consumers show strong trust in Japanese brands, low confidence in Indian and Chinese makes

ARTICLE
13 days ago

[Event] Breakfast & insights: Understanding conscious consumerism

ARTICLE
13 days ago

[Virtual Event] Election 2024: YouGov's final projection

ARTICLE
14 days ago

Timberland’s cultural clout among hip-hop fans

ARTICLE
14 days ago

How age and fan preferences shape sports media consumption

ARTICLE
14 days ago

How car owners in the UK handle maintenance: A look by brand and age

Subscribe to your sector newsletter