Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
[Event] Election 2024: YouGov's final projection
Brands with the biggest Word-of-Mouth surge in India: September 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: September 2024
‘Who Cares? Who Does?’ Health Webinar
YouGov partners with RetailZoom to launch a new groundbreaking service for the Hungarian FMCG community
YouGov’s New Shopper Analytics Platform, SimIT Web, Unveiled to Revolutionize Category Management
New analysis opportunity for Norwegian grocery retailers as YouGov teams up with Heco et al
YouGov joins forces with Heco et al and more than doubles their FMCG consumer panel
Who Cares? Who Does? Sustainability Report - 6th Edition
Who Cares? Who Does? Health Report - 1st Edition
Profiling Britons with life insurance
AI and video conferencing – Can tech improve virtual meetings?
Behavior Change Fall 2024 webinar – Catch them where you can: shifting household habits
MLB World Series 2024 is making a bigger Buzz and generating more conversations
‘Who Cares? Who Does?’ Sustainability webinar
Relive our Insights Forum Netherlands 2024!
Relive our Insights Forum Belgium 2024!
2025 and Beyond: Leisure Travel Opportunities and Risks in the AI Age
UK consumers reveal favourite festive drinks: Brands, flavours and spending trends
Progressive scores touchdown with NFL-oriented campaigns
UAE consumers show strong trust in Japanese brands, low confidence in Indian and Chinese makes
[Event] Breakfast & insights: Understanding conscious consumerism
[Virtual Event] Election 2024: YouGov's final projection
Timberland’s cultural clout among hip-hop fans
How age and fan preferences shape sports media consumption
How car owners in the UK handle maintenance: A look by brand and age