Content & resources

The latest trends, analysis and insights

We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.

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about 7 hours ago

Egypt’s June Advertiser of the Month – Mashreq Bank, Halwani & Pepsi

ARTICLE
3 days ago

Gaming Buzz – June 2024: EA Sports FC scores a goal

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3 days ago

Do British gamers enjoy games as much as they used to?

ARTICLE
3 days ago

The influence of limited edition labels on food and grocery purchases

ARTICLE
3 days ago

Exploring consumer attitudes towards personalised content recommendation sites

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3 days ago

"Limited edition" label can sway over two in ten shoppers to buy electronics, phones

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3 days ago

Do travellers like dynamic pricing? Exploring consumer sentiment on hotel, flight & train costs

ARTICLE
4 days ago

Ramen surges post-pandemic as shoppers reach for instant noodles like Maruchan and Nissin

ARTICLE
4 days ago

Do clothes, shoes and accessories with a limited edition label appeal to consumers?

ARTICLE
4 days ago

Subscription graveyard: How many unused subscriptions are consumers currently paying for?

ARTICLE
4 days ago

Fair or foul? Unpacking consumer sentiment towards dynamic pricing in food delivery apps

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4 days ago

Computer chip technology: 20% of respondents would consider getting a chip implanted in their brain

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4 days ago

Australia’s Most Talked-About Brands (June 2024)

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4 days ago

Singapore’s Advertisers of the Month (June 2024)

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4 days ago

Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?

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