Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Retailer Leaflets: A Deepdive in Their Impact and the Wishes of Shoppers
What Do American Moms Want for Mother’s Day in 2025?
A deep dive into British customer service preferences
What’s driving interest in niche tourism? New data from YouGov explores traveler motivations
Singaporeans start defining their voting choices ahead of upcoming General Elections
Emirates, Qatar Airways and Virgin Atlantic top in-flight food and drink ratings among UK travellers
How often do Americans use streaming subscriptions?
Theme parks in Britain – Who’s going and how often?
What’s behind the rise of duped makeup products?
Most UK adults prefer glasses over contact lenses – Here’s why
How many apps do Americans download?
Who’s really buying the tech at home? Research shows it depends on income, gender and household size
What kind of Americans own stocks – and how do they handle volatility?
UK retail store closures climb but in-person shopping still holds appeal in key categories
Delta and JetBlue lead on in-flight food and beverage satisfaction, survey finds
Canada’s Advertisers of the Month for March, 2025: Oreo, Instagram, and Volkswagen
How Americans shop for cars: What drives decisions across age groups
The battle of the subs: Which chain reigns supreme?
What makes British Samsung Galaxy owners different from other smartphone owners?
Who buys Ben & Jerry’s?
[Webinar] Five tech-driven ad channels reshaping consumer engagement
Southwest Airlines faces brand turbulence after baggage fee announcement
Are Americans ready to trust AI with their health insurance?
Retail store closures rise but in-person shopping still holds strong
How ready are UK businesses for new ESG rules?
What are the impediments to the EV shift among environmentalist Americans?
Brands with the biggest Word-of-Mouth surge in APAC: February 2025
