May 6th, 2024, Clifton Mark
Canadian Tire, Uber Eats and Amazon are Canada’s top advertisers for April 2024. Advertisers of the Month are brands that show the largest monthly increases in Ad Awareness, a measure of how many consumers have seen an ad for a brand in the past two weeks.
Canadian Tire is Canada’s Advertiser of the Month for April, moving from 30.1% Ad Awareness to 36.5%, for a gain of 6.3 points. This rise may be related to two recently launched campaigns. Toronto-based agency Angry Butterfly is behind Canadian Tire’s new “ad about nothing,” promoting its Noma line of home products. The retail chain has also been promoting its partnership with Petro Canada with the “Fuel New Adventures” campaign targeting drivers who belong to both brands’ loyalty programs.
Uber Eats rose from a 21.8% Ad Awareness score to 27.3% in April, making it the second Advertiser of the Month. The food delivery app combines larger campaigns with Hollywood stars such as Jennifer Aniston with ads involving local heroes such as Maple Leafs centre Auston Matthews.
Amazon is already advertising the upcoming Prime Day in July. The online retailer also regularly posts popular products for followers on its social channels. Such ads may be helping to boost their Ad Awareness score which moved from 28.2% to 33.5% in April, an uplift of 5.3 percentage points.
March 2024 Advertisers of the Month
Explore our living data – for free
To receive monthly insights about the FMCG industry register here.
To read YouGov’s latest intelligence on the FMCG sector explore here.
Want to run your own research? Run a survey now
Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the Canada from March 26 and April 25, 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.