April 9th, 2024, Clifton Mark
McDonald’s, Koodo and Skip The Dishes are Canada’s top advertisers for March 2024. Advertisers of the Month are brands that show the largest monthly increases in Ad Awareness, a measure of how many consumers have seen an ad for a brand in the past two weeks.
McDonald’s debuted its anime-inspired “WcDonald’s” campaign in late February. The campaign includes new sauce, packaging designed by Japanese artist Acky Bright and short cartoons about the sauce. Amid the expansion of the WcDonald’s universe, McDonald’s Ad Awareness score grew from 44.1% to 48.6%, for a gain of 4.5 points, making it Canada’s Advertiser of the Month for March.
Telus-owned Koodo Mobile saw a big gain in Ad Awareness in March, moving from 10.3% to 14.8%. This rise may be related to promotions surrounding Koodo’s “Happy Stack,” which offers combined phone, internet, and streaming services.
Canadian food-delivery platform Skip The Dishes saw the third-greatest rise in Ad Awareness for March, rising from 19.1% to 23.4%. The company’s marketing combines collaborations with athletes and influencers along with brand partnerships to build recognition on social channels as well as on TV.
February 2024 Advertisers of the Month
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the Canada from February 26 and March 25, 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.