US World Cup Report: evaluating soccer's growing demand

MLS gains momentum as fan interest and league perception surge

Female athletes are growing their games

NRL Player Jersey Names

MLB's rule changes spark rise in Buzz and Satisfaction among fans

Australian Open streams using animation – but what did tennis fans think and how did it impact brands?

Did Aussies watch sporting events at home, in person, or at the pub in 2024?

Did Americans watch sporting events at home, in person, or at the bar in 2024?

Will AI Make Its Way Into NFL Play Calling? [Op-ed]

WNBA 2024 brings a host of new fans to the event

MLB World Series 2024 is making a bigger Buzz and generating more conversations

Analyzing Buzz for the Paralympics in three key markets

Paris Olympics 2024: Where has it generated the most Buzz?

How are viewers planning to follow the Paris Olympics?

Football Buzz Movers: June 2024 (Real Madrid dominates the off-season)

Football Buzz Movers – May 2024: Buzz upticks for Champions League finalists

Interest in the WNBA is the highest it has ever been, but who are the fans?

Football Buzz Movers – March 2024: Barcelona makes big gains

Who’s interested in the Cheltenham Festival?

Has the Six Nations Netflix documentary given the tournament a Buzz and viewership boost?

Football Buzz Movers – January 2024: AC Milan makes a Buzz

Is the middle-overs slump in ODI cricket a real thing?

Nike v adidas: Do kit deals generate brand loyalty among football fans or just sell more gear?

UK: How did the 2023 Rugby World Cup compare to previous years?

Rugby World Cup is all the rage in the UK, what about the Cricket World Cup?

Rugby World Cup 2023 – Tracking buzz and public sentiment across key markets

Muted enthusiasm for Rugby World Cup 2023 – but why?

Ryder Cup 2023 – Anticipation and engagement high among Americans

FIFA Women’s World Cup 2023: Gauging passion in key participating markets

Bairstow dismissal unfair say Brits, but do they feel the laws of the game need to change?

What’s it worth to sponsor Ted Lasso’s fictional AFC Richmond?

Inter Miami reaches all-time Buzz high amid Lionel Messi news;

Lionesses Fan Profile: An audience that is more open to brands’ social messages

Nearly half of urban Indians claim they have subscribed to a streaming platform for sports content

UAE has the highest proportion of consumers across the globe who engage with sports

Three in ten Australian adults have subscribed to a streaming platform to watch sports content