Football Buzz Movers: June 2024 (Real Madrid dominates the off-season)

In June 2024, several football clubs experienced notable changes in their buzz scores, as measured by YouGov FootballIndex. Here’s a look at the top movers in various regions and the potential reasons behind their changes in buzz.

Manchester United F.C. saw a significant increase in their buzz score in the UK, rising to 5.2 from -2.1. In addition to transfer news, strong rumours about the extension of Erik Ten Hag’s stay at the club (now confirmed) may have given the club a fillip. Tottenham Hotspur F.C. also improved their score to 2.4 from -1.1, while Sheffield United claim the third spot with their score slightly improving to -0.1 from -3.4.

Germany is one of the three markets where Real Madrid make an appearance in the top three. The club’s Buzz score rose to 13.7 from 10.1, possibly on the back of the Kylian Mbappe signing that had both fans and media outlets buzzing. Bayern Munich tops the list, however, with a likely due to a quieter period post-season and fewer impactful news stories. 1. FC Köln's score slightly improved to -1.1 from -5.4, potentially due to news about their plans for strengthening the squad.

Real Madrid’s Buzz score surged to 53.0 from 49.1 in Spain, giving the club the top spot in its home market. RCD Espanyol's and Liverpool round off the top three in Spain with relatively modest upticks.

In France, Real Madrid’s score significantly increased to 28.3 from 18.8, suggesting that the transfer of local star Mbappe to the club has been received positively. AS Saint-Étienne's score rose to 12.2 from 5.6 giving it the second spot, while Stade Rennais FC rounds off the list.

SSC Napoli claims the top spot in Italy, with a 10.1-point jump. The club, which finished 10th in the Serie A, announced the signing of Antonio Conte as head coach on a three-year contract in June. AC Milan and Juventus close out the top three.