Paris Olympics 2024: Where has it generated the most Buzz?

Ahead of the final weekend of the Paris Olympics 2024, we look at the Buzz the event is generating in some key markets in diverse corners of the world, from the US to Saudi Arabia to Australia.

France is where the uptick in Buzz has been the highest out of the eight markets we examine in this piece. Buzz among the French has risen nearly 20 points from 24.6 on July 10 to 46.1 as of August 8. In addition to playing host to the event, an impressive showing on the medals tally (France ranks fourth only behind US, China and Australia at the time of writing) may have helped boost chatter around the Olympics.

In absolute terms, India is where the Buzz has been second highest out of the eight markets in this analysis, at 43.7. Among Australians, whose team places within the top three in terms of gold medals, Buzz has risen from 28.2 to 40.1.

In the US, scores have risen from 24.4 to 32.9. The US Olympics team is comfortably ahead of all other teams in terms of the overall medal tally, having surpassed 100 medals overall. In the UK, Buzz is at 32.3 – up from 19.2 a month ago.

Spain, too, has registered a marked uptick from 30.4 to 35.1 over the past month, but scores have largely stayed flat since the start of the event.

On the other hand, Germany has seen scores start from a relatively low base of 7.4 to 17.4, with a lot of those gains coming after about mid-point in the event.

While most markets examined in this analysis have registered big improvement in Buzz for the Olympics, Saudi Arabia has been an outlier with Buzz staying largely flat, perhaps due to lack of medals so far.