YouGov SportsIndex

Track every major sports property, daily

Discover what the world thinks about major sports properties, monitoring brand health in 34 markets.

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Always-on tracking, 16 brand metrics

Get instant visibility of how any sports property is perceived, with daily data on public views of the best known sports leagues and events. Examine historic data, take a current snapshot or see market-by-market rankings.

Track properties across 16 brand-style metrics, with data that can be dissected by any market or key audience segment on a national or international basis.

21 properties are tracked in 34 markets across the world, tracking 200+ key domestic and international properties across 30 sports.

Enrich your performance analysis and strategic decision-making with robust data.


Unique data solutions for the sports industry

Instant global reach

Track audience perception of over 200+ major sports competitions, across multiple markets – daily and in real-time

In-depth intelligence

Gain deep insights on sports audiences in key markets for instant audience snapshots on any sports property

Game-changing results

Profile target global fan bases with sports fan data at your fingertips, to dive brand strength and revenue potential


Why YouGov?

You're in good company. Join the top brands that use our solutions.

“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...

Tom Watson, Research & Insights Manager, Southhampton FC

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