April 10th, 2023, Shivanshi Shah
In 2018, AMC launched the first single-screen theatre in Saudi Arabia in 35 years. By utilising the potential of non-oil industries and subsequently raising the standard of living for its citizens, Saudi Arabia has entered a new, transformative phase of growth driven by Vision 2030.
Several foreign theatre operators are eager to establish themselves quickly in Saudi Arabia's attractive theatre sector. But the kind of content that appeals to Saudi consumers has yet to be completely determined.
According to YouGov Profiles, a proprietary audience profiling and segmentation platform, 41% of Saudi residents prefer to watch films when they come out at the cinema. Explore YouGov’s latest report to understand the consumer behaviour of these cinephiles and how best to reach them.
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- Demographics of Saudi’s Cinephiles
- Where they spend their free time
- Most considered F&B brands
- Financial outlook in life
- Behaviour towards media and advertising
- Most regularly used on-demand services